Native advertising to go Ahead by Ad Blocking

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Native advertising has become so important from the second half of 2015 and all thanks to the new trends of digital advertising because it has given this opportunity to create more content and our advertisers has started using different words for common saying like “Customer Experience” these are some words that are changing and people are getting new things to stand differently from others.

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With all of these issues, particularly ad blocking, any technical workaround is not going to be a long-term solution if the quality of the advertising experience is poor.

So if native becomes an irritable form of advertising, if any advertising becomes irritable and delivers a bad experience, there is going to be an ad block for it.

 Ø  Native to evolve into an advertising experience

Eventually, we do see the whole advertising industry having some type of native offering. Whether it’s truly native or not, they are going to have some kind of ad that is in the feed.

And you are right, that’s the fear, that native will go on a downward spiral once everyone jams into that position. And then you will have some players that won’t deliver or are not mindful of the user experiences or long-term viability of a publisher.

People have started paying attention to quality. But when it comes to “user experiences” not just ad blocking but like ad load speeds and site performance that people have not been mindful of.

Ø  Other Trends

One is native video. Native and video are often separated into two buckets. But this year, in-feed video will become a big focal point, largely driven by Facebook.

And people will start to realize that native is a placement and video a form of content, and that the two actually work together.

 Ø Will native will be migrated with video

It is a point still in mind of people that can video migrate native advertisement they are at risk of getting caught flatfooted, and Facebook is taking a huge chunk of the dollars before publishers really get up and going.

It is not that publishers do not have the capability now, but they are not moving as quickly as they could to get ahead of the trend here. 

we think that with the ability to scale and with native placements, the brands that will invest in content will also invest heavily in video content and look to scale that across different placements. 

That is why in 2016, it is predicted to see the days of video living across different screens.