Can a brand help improve a consumer's state of mind or even
dare to make them happier? That's what marketing for brands like Housing.com,
Chumbak, ICICI, Taxi
for Sure, HDFC Life, Ariel etc.
These big brand
marketers are using various campaigns to make the world a kinder, happier place
whether that's combating hate online or making consumers smile with a new
love-inspired currency.
To build such kind of
campaigns please visit www.phoenixmedia.in will help you
make your reach to masses and will create awareness of the brand.
Though the brands' motives
are not entirely altruistic, the overall happiness goal will help position
these brands for better engagement with the much sought-after millennial
segment.
It was the year social media
marketing finally started to grow up. In 2015 advertisers began switching
serious percentages of their total media investment into channels.
1.)
ICICI
#LiveWithoutCash is another latest dynamic
attempt from the bank to create awareness on ICICI Bank Credit and Debit Cards
and its usages, aiming to reach across an evolving youth audiences online.
For the campaign
they divided their target audiences into six broad segments based on an
extensive research on behavior patterns of consumers – Impulsive Isha,
Privilege Pratyush, Rewards Rani, Secure Sudhir, Selfie Shruti and Convenience
Charlie.
“The campaign is
strewn together by Cashvenger, the main protagonist who teaches the benefits
and value of going cashless to these six characters in a fun way,” says Dooj
Ramchandani, creative director of the campaign.
2.)
Housing.com
#LOOKUP
The brand underwent a complete revamp, with a
new futuristic logo and optimistic brand identity.
Spending big on creative’s online and offline
campaigns, Housing could make its tag ‘Look Up’ and their ninety degree symbol
synonymous with the brand, quickly catching the interest of its audience.
The brand attached itself
and all its campaign elements to energetic and vibrant color palettes with a
‘new mission’ personifying Housing as positive, cheerful, game-changing and
uncompromising.
3.)
Taxi for Sure
#MadnessForSure
One of the
latest witty campaign by TaxiForSure digital campaign to reach across to its
audiences and create a buzz around the brand. The campaign had a series of
quirky and humorous videos driven by popular RJ and comedian Danish Sait as
‘Constable Chowriappah’ educating netizens on the safe commuting.
Road safety
rules are like the alphabets. Yet people at the steering wheel often tend to
invent new rules. Ever since the invention of automobiles, the world has been
subjected to umpteen social awareness campaigns on road safety and yet the most
good that happens is that a few campaigns go on to win awards for creative
advertising.
Image Source: www.afaqs.com
4.)
Ariel
The detergent
brand belonging to Procter & Gamble have always tried explore new
dimensions of marketing campaigns to emotionally engage its audiences.
This year, a detergent powder brand has
paved the way with its campaign titled ‘#SharetheLoad’ where it has put forward
a pertinent question – ‘Is Laundry only a woman’s job?
The brand is Ariel India from P&G
and it is looking to initiate awareness around the need for men to share the
laundry, based on a survey conducted by AC Neilson on household statistics. The
survey points out that “76% of Indian men feel that laundry is a woman’s job.”
There’s a
blogger outreach campaign powered through the many influencers on the
medium – like women bloggers.
Ariel launched a blogging
contest for women bloggers in the country to share their thoughts. Participants
needed to write in their real life stories or create fiction around this
inequality in the home using the hashtag #IsLaundryOnlyAWomansJob.
Image Source: www.afaqs.com
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