How an ad agency works

                                            Image Source: www.crownad.com

Interesting know.. full of creative work..today we will come across that how an ad agency works which creates catchy advertisements that steel our hearts.

To know the creativity you can also visit www.phoenixmedia.in it is an ad agency, it will make you clear what all services do the agencies provide.

So, let’s get started with the workings:-

1.)        Attracting Clients

An advertising agency always tries to attract clients by giving ads. It also seeks attention by offering them various services at cheap rates and giving amiable work which is appreciated by clients.

2.)        Research work

When they finally pitch the client the agency starts gathering information about the product that what is the market value of the product, what people think about the products, what is the target audience of the product etc.

 In fact Research dept functions before and after a
commercial is made; for pre-testing and post-testing of media respectively consumer insights and brand usages are also tested at times according to
client in many situations.

3.)        Advertisement Planning

It is the primary function of ad agency to plan how the entire campaign will go for client, which type of advertisement will suit the product after knowing the competitors strength and weakness this point is taken into consideration.

Then the ad is shown to the client and if they approve then the advertisement is taken down to action.

4.)        Creative work

Advertising agencies employ a range of staff to provide services to their clients. Graphic designers, photographers and filmmakers create eye-catching art work to accompany the written elements of the campaign.

Some designers work in new media, where they design and maintain Web pages, blogs and other forms of interactive, online outreach that drive traffic to an organization.

Employees working an agency's account management divisions ensure the creative work remains consistent with the messages agreed upon by the clients and agency.

5.)        Media Planning

The Media Planner along with the Media manager
and brand manager/media dept of the client prepares the final media budget and purchases Insertions for print media (space buying) or purchases radio spots if it’s for Radio or purchases TV time if it’s on
television. Appropriate media mix is developed.

6.)        Budget

Advertising agency helps an advertiser to prepare a budget that is low and gives best use of it.

If agency offers a client with best budget then clients get keen to work with the agency. Agencies can save you from spending so much money in an advertisement.

7.)        Public Relation

Advertising agency do PR work as well for their clients when agencies handle public relations services, they manage the types of messages that pass between a company, its public and other parties, such as employees and the media.

Advertising agencies also might handle other marketing tasks, such as research, events, networking, branding and online outreach. Advertising and marketing are interrelated, so it is common for advertising agencies to handle a variety of marketing tasks.