Social App to watch out in 2016

Applications are in the way to come and give tough competitions to the apps that have their place in the market these new apps are all set to make their place in the market.

Have you made an app and want to let people know about your creation then what are you waiting for click on the link http://www.phoenixmedia.in/ and register yourself to here.

Here are some of the applications have a look

1.)        Wanelo Application

Social shopping app Wanelo, which is derived from the phrase Want, Need Love, features millions of products from the likes of big brands all the way through to independent Easy sellers.

See what your friends have favorite in the app, and add items to your wish list.

You might see the Wanelo Save button cropping up on your favorite online shops throughout 2016 as the network continues to grow in popularity among millions of users.

  

                       Image Source: wanelo.com

2.)        Shots Application

         Free to download and use, Hyper is a new  photo-sharing app that uses hastags and geotags to help     likeminded people in the same area discover new things. There's also a voting system that can allow users to get opinions on their new hairstyle or tattoo, for example, or whether they should go to a particular restaurant or café perhaps.

         It's designed to let people remain anonymous if they want to, sharing secrets and confessions with people from around the world.

                        Image Source: pixpopuli.com

3.)        Yik Yak Application

Yik Yak allows you to share your thoughts with people nearby, making it a hugely popular app among students and campuses. Posts can get up voted if they're interesting, so you'll see the posts that others have considered to be good at the top of your feed. 

You can also take a look at what's being posted in other locations, say New York rather than your location of London, if you're curious about what they're talking about across the pond.

                         Image Source: www.trutower.com

4.)        Bebo Application

Remember Bebo? It's back, and it's actually completely different. Back in the early 2000s, Bebo was a social channel a lot like MySpace, and everyone was on it. It quickly lost traction, though, to the huge success of Facebook and Twitter. So, Bebo has been completely relaunched as a social app and it's really rather fun. You create your own avatar, and you can chat with friends using funny illustrations that are generated from your hashtags. It's free, so download it and give it a try.

                        Image Source: itunes.apple.com

DocNow to store content from social media for generations

Image Source: www.clinicaltrialpartnershipsblog.com

The University of California, Riverside, Washington University in St. Louis, and the Maryland Institute for Technology in the Humanities (MITH) at the University of Maryland are collaborators on the project called “Documenting the Now: Supporting Scholarly Use and Preservation of Social Media Content”

For more information and keep update on such topics please visit or register to http://www.phoenixmedia.in/

A two year $ 517,000 grant from Andrew W. Mellon Foundation will be funded in the above project.

The application will be used to archive the content from the social media that will be used in research.

Twitter is emerged as the most important communication channel from 2014 protests in Ferguson, through which information was disseminated.

The DocNow application will provide scholars with new ways of gathering and analyzing data from Twitter, which is a tremendous source of documentation on contemporary events,” said Chris Freeland, project co-principal investigator and associate university librarian at Washington University in St. Louis.

DocNow application will make social media data sets available for non-commercials, Scholarly research. The app will be significantly designed that will identify the value of content that is it valuable for current and future research.

For more details and in depth information visit http://universityofcalifornia.edu/news/documenting-now-archiving-social-media-generations-come

How an ad agency works

                                            Image Source: www.crownad.com

Interesting know.. full of creative work..today we will come across that how an ad agency works which creates catchy advertisements that steel our hearts.

To know the creativity you can also visit www.phoenixmedia.in it is an ad agency, it will make you clear what all services do the agencies provide.

So, let’s get started with the workings:-

1.)        Attracting Clients

An advertising agency always tries to attract clients by giving ads. It also seeks attention by offering them various services at cheap rates and giving amiable work which is appreciated by clients.

2.)        Research work

When they finally pitch the client the agency starts gathering information about the product that what is the market value of the product, what people think about the products, what is the target audience of the product etc.

 In fact Research dept functions before and after a
commercial is made; for pre-testing and post-testing of media respectively consumer insights and brand usages are also tested at times according to
client in many situations.

3.)        Advertisement Planning

It is the primary function of ad agency to plan how the entire campaign will go for client, which type of advertisement will suit the product after knowing the competitors strength and weakness this point is taken into consideration.

Then the ad is shown to the client and if they approve then the advertisement is taken down to action.

4.)        Creative work

Advertising agencies employ a range of staff to provide services to their clients. Graphic designers, photographers and filmmakers create eye-catching art work to accompany the written elements of the campaign.

Some designers work in new media, where they design and maintain Web pages, blogs and other forms of interactive, online outreach that drive traffic to an organization.

Employees working an agency's account management divisions ensure the creative work remains consistent with the messages agreed upon by the clients and agency.

5.)        Media Planning

The Media Planner along with the Media manager
and brand manager/media dept of the client prepares the final media budget and purchases Insertions for print media (space buying) or purchases radio spots if it’s for Radio or purchases TV time if it’s on
television. Appropriate media mix is developed.

6.)        Budget

Advertising agency helps an advertiser to prepare a budget that is low and gives best use of it.

If agency offers a client with best budget then clients get keen to work with the agency. Agencies can save you from spending so much money in an advertisement.

7.)        Public Relation

Advertising agency do PR work as well for their clients when agencies handle public relations services, they manage the types of messages that pass between a company, its public and other parties, such as employees and the media.

Advertising agencies also might handle other marketing tasks, such as research, events, networking, branding and online outreach. Advertising and marketing are interrelated, so it is common for advertising agencies to handle a variety of marketing tasks.

Digital Brands campaign 2015

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Housing.com, Chumbak, ICICI, Taxi for Sure, HDFC Life, Ariel etc.

These big brand marketers are using various campaigns to make the world a kinder, happier place whether that's combating hate online or making consumers smile with a new love-inspired currency.

To build such kind of campaigns please visit www.phoenixmedia.in will help you make your reach to masses and will create awareness of the brand.

Though the brands' motives are not entirely altruistic, the overall happiness goal will help position these brands for better engagement with the much sought-after millennial segment.

It was the year social media marketing finally started to grow up. In 2015 advertisers began switching serious percentages of their total media investment into channels.

1.)        ICICI

                           Image Source: twitter.com

#‎LiveWithoutCash is another latest dynamic attempt from the bank to create awareness on ICICI Bank Credit and Debit Cards and its usages, aiming to reach across an evolving youth audiences online.

For the campaign they divided their target audiences into six broad segments based on an extensive research on behavior patterns of consumers – Impulsive Isha, Privilege Pratyush, Rewards Rani, Secure Sudhir, Selfie Shruti and Convenience Charlie.

“The campaign is strewn together by Cashvenger, the main protagonist who teaches the benefits and value of going cashless to these six characters in a fun way,” says Dooj Ramchandani, creative director of the campaign.

2.)        Housing.com

#LOOKUP

The brand underwent a complete revamp, with a new futuristic logo and optimistic brand identity.

Spending big on creative’s online and offline campaigns, Housing could make its tag ‘Look Up’ and their ninety degree symbol synonymous with the brand, quickly catching the interest of its audience.

The brand attached itself and all its campaign elements to energetic and vibrant color palettes with a ‘new mission’ personifying Housing as positive, cheerful, game-changing and uncompromising. 

                           Image Source: www.youtube.com

                           Image Source: yourstory.com

3.)        Taxi for Sure

#MadnessForSure

One of the latest witty campaign by TaxiForSure digital campaign to reach across to its audiences and create a buzz around the brand. The campaign had a series of quirky and humorous videos driven by popular RJ and comedian Danish Sait as ‘Constable Chowriappah’ educating netizens on the safe commuting.

Road safety rules are like the alphabets. Yet people at the steering wheel often tend to invent new rules. Ever since the invention of automobiles, the world has been subjected to umpteen social awareness campaigns on road safety and yet the most good that happens is that a few campaigns go on to win awards for creative advertising.

                           Image Source: insideiim.com

                           Image Source: www.afaqs.com

4.)        Ariel

The detergent brand belonging to Procter & Gamble have always tried explore new dimensions of marketing campaigns to emotionally engage its audiences.

This year, a detergent powder brand has paved the way with its campaign titled ‘#SharetheLoad’ where it has put forward a pertinent question – ‘Is Laundry only a woman’s job?  

The brand is Ariel India from P&G and it is looking to initiate awareness around the need for men to share the laundry, based on a survey conducted by AC Neilson on household statistics. The survey points out that “76% of Indian men feel that laundry is a woman’s job.”

There’s a blogger outreach campaign powered through the many influencers on the medium – like women bloggers.

Ariel launched a blogging contest for women bloggers in the country to share their thoughts. Participants needed to write in their real life stories or create fiction around this inequality in the home using the hashtag #IsLaundryOnlyAWomansJob.

                          Image Source: www.afaqs.com

                            Image Source:   www.afaqs.com

Ads that break Social taboos

Social restrictions are always been a major issue but winds are now changing their direction. And since advertising is a reflection of the society, many recent Indian ads have reflected those behavioral changes that are evident in the modern Indian.

Move on its modern era make the right changes at right time like this make your business reach right people at right time for that who can help you, please visit http://www.phoenixmedia.in/ “be the change or make the change”

Here are some ads that bought the hidden pains in front of all:

1.)        Myntra’s Bold and Beautiful

India’s first ad that talks about the lesbian issue to understand the feelings, In the advertisement the lesbian couple is getting ready to meet their parents to talk about their relationship and hope that their parents understand their feeling.

Titled 'The Visit', the ad breaks the taboo of lesbianism in India. Shot for Myntra's ethnic wear collection, the digital film has got over 2 lakh hits on YouTube over 10 days.

             Image Source: www.firstpost.com

2.)        Tanishq Ad

We all know that it is hard for widows and divorced women to survive as they have to face many things and harsh comments from others.

They are not allowed to began their life again or get a new start.

So, tanishq has brought the same issue of second marriage which is portrayed very nicely in the ad and says everyone deserves a “Second Chance”

Tanishq is possibly the first to introduce remarriage in Indian advertising, which was a taboo till now.

             Image Source: archive.indianexpress.com

3.)        KBC’S Kohima ad

The popular show KBC (Kaun Banega Crorepati) air on Sony TV widespread issue of racial discrimination faced by people from North East India across the country and sends a powerful message about racism in India. In the recent past, North East students have been beaten up, humiliated and killed owing to their facial features and the KBC ad could not have come at a better time.

             Image Source: www.livemint.com

“The advertisements are a nice and better way to create awareness among people and make them understand what is all wrong, which is needed to be change in this modern era. People have to change their thinking only then there can be some betterment.”

Do you think the same way to bring changes share in the comment section below.

Apple Campaign enlists Stunning images with ipad and iphone

Apple latest campaign will put you on an erge to buy an ipad or iphone because apple has recently launched its new application that provides high quality artwork.

People who are doing the artwork are:-

Some agencies like www.phoenixmedia.in provides latest updates, want to know even if a leaf is moved in Digital Media.

1.)         Lu Jun, China

"Painting fluid landscapes" which look amazing and influences people to get this app.

                                Image source: www.techreport.co.za

2.)        Tiffany Bozic, USA

"Illustrating nature”

                                         Image Source: www.thisiscolossal.com

3.) William Hundley, USA

"Capturing the texture of movement"

                               Image Source: dailyserving.com

4.)      Brian Lotti, USA

"Seeking color in the streets"

                                Image Source: mashable.com

5.)         Darren Pearson, USA

"Drawing with light Effects"

                           Image Source: beautifuldecay.com

6.)           Emma Phillips, Australia

         "Chasing wild vistas"

                             

Image Source: 3c.technews.tw

Some more artists are also involved in this application that has contributed their efforts in the application by giving different ideas for Apple application. Different types of roses are evoked and painting through dots which gives a real look to the painting.

Apple asked 11 artists to create art using iphone which result is stunning you can see above.

Really nice and amazing application bloomed for apple users who must be feeling as a king in artwork at the point.