Image Source: www.news-pr.in
Mahindra First Choice Services (MFCS) has
launched its first ever television commercial titled “Free
ke baad First Choice”
it is for
the long-month campaign that is close to 10 Crore, created and Executed by The
Lonely Cloud Consulting Company, the campaign will run across Television,
Outdoor, Print, Radio and online.
The motive of the campaign is to aware car
owners that they have an option after the free car service is over they
explained through the ad that during Free service customer is the King for the
services of the car and after the period is over the service adviser is the
king and let customer shell out their money on the service of parts which is
not required at the time.
So, to stop spending extras on not required
service parts they have bought this service where you can avail advice,
technical, assured quality of service and charge where there is requirement.
YVS Vijay Kumar, CEO, Mahindra First Choice Services,
says, "We are delighted to announce that we have scaled our Multi Brand
Organized service network to 100 workshops across 15 states with a robust spare
parts and service supply chain. This campaign is to take the unique positioning
of “Free ke baad First Choice” MFCS
being the destination for car service post free service period."
Commenting on the campaign, Rajan L Narayan,
founder and principal consultant, The Lonely Cloud Consulting Company, says,
"We understood the concerns and saw an opportunity to create a humorous
campaign to address those concerns. The TVC establishes a contrast between the
free service period and the paid service period how the behavior of the
customer and service advisor (workshop) change towards car maintenance.
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