Some 2015 creative campaigns that will catch
your eyeball have a look:
1.)
Flipkart
#Do ThumbThing
As people use their thumb to
do almost everything on their mobile, the campaign was named ‘Do ThumbThing’
and emphasized the power of your thumb in each of its content pieces on social
media. Interesting visuals called ‘Tiny Thumb Tales’ that illustrate the
virtues of thumb shopping anytime, anywhere were shared, while an Instagram
contest invited users to dress up their thumb in cool avatars.
2.)
Cadbury Silk ‘“Say It with Silk’
For Valentine’s
Day, Cadbury Dairy Milk Silk the premium version of Cadbury chocolates strengthened
its brand proposition of ‘Say it with Silk’ with yet another creative campaign.
The brand asked
fans how they would recreate everyday situations into special Valentine’s Day
stories, and created customized doodles illustrating the fan stories.
Image Source: www.digitalvidya.com
3.)
Ariel
#ShareTheLoad
In a smart
campaign promoting gender equality, the detergent brand from P&G sought to
sensitize men about house chores mainly laundry not being only a woman’s job.
In the first phase, the brand set
about asking “Is Laundry only a Woman’s job?” and amplified its reach by roping
in celebrities, Dabbawalas of Mumbai and women bloggers to share about this
inequality that exists in most homes.
Image Source: www.thehindu.com
4.) Lay’s India “Ye game hi hai taste ka”
Lays India, the
official snack partner of the ICC Cricket World Cup 2015 urged fans to enjoy
its chips during every cricket match, with a series of quirky videos featuring brand
ambassador Ranbir Kapoor
Funny graphics
on the TVC characters were shared on social media, while fans were invited to
define cricketing terms by using the Lay’s pack or chips creatively.
Image Source: media.newindianexpress.com
5.)
Micromax Canvas Selfie
For the digital launch of the Canvas Selfie or A255 which has a 13MP
front and rear camera, Micromax embarked on a selfie-led campaign, which
despite being the usual selfie contest tried to make it interesting and
informative for its target consumer segment the image conscious social savvy
woman.
Image Source: www.gogi.in
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