Social Media a platform to Express Love

Valentine’s Day the day of Love might be over but the Romance and Love is still arousing on Social Media, Love is not bounded with the date and time it is in the air, feel the love and get drenched in the colors of Love.

Similar to this the renowned Durjoy Datta expressed love to his girlfriend Avantika with the hash tag #marrymeavantika what can be more romantic than this that you are expressing your love in front of Million people.

Check out the cute tweets that Durjoy Datta made: 

ActionAid: #ActEqual “Let’s make things Equal”

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ActionAid has recently launched a Digital Campaign named #ActEqual a good initiative because in some areas restrictions on girls is still availing which creates discrimination amongst gender.

Whereas we know that many things has been done till date to create awareness and make people understand the value and strength of women.

The concept that ActionAid has used is reverse of what actually happens they smartly shows that if this happens with boys then what would they have felt.

There are three videos till take out from ActionAid in which they have showed three different situations that women have to bear.

All videos are reverse of the actual situation they took women on the part of boys and boys on the part of women to make realize that if it would have happened with males then what would they have felt to realize the sacrifices and restrictions that are made on women till date in some areas.

This is a nice concept to make people understand the same pain and it happens only when you keep yourself at that place only then some people realize the pain of others.

Here are those videos that will make people understand the importance of sharing, sharing will make your work lighter.

So, when will that day come when the work will be shared between both the men and women equally?

https://youtu.be/6p_jqx8KCbg

https://youtu.be/esCfY9qhBgY

https://youtu.be/Ay6nUQsXzpE

Above are three videos which explain three different stories.

Watch the video and feel the pain of discrimination that took place in some areas till date, this is an initiative to contribute in creating awareness about Equality.

Check out some of the Interesting facts about Google

Image Source: article.wn.com

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#1. Google was originally named as “Backrub”

#2. “Google” is an accidental name which was a spelling mistake whereas founders called it “Googol”.

#3. In 1999 Google founders actually tried to sell it at US $1 Million and now the worth of google is $ 400 Billion.

#4. Google’s first Computer storage was made from Lego.

#5. On August 16, 2013 Google went down for 5 minutes and in that time, the global internet traffic dropped by 40%.

#6. If you search for Atari Breakout in google images, you can play the game.

Clay Modeling: Creative way to Advertise

Remember your Childhood days? When you was a child did you like playing with clay, I’m sure in your childhood you have made many things using clay.

Now you can see that clay in the advertisement yes, a new way to advertise really creative “Clay Modeling” many brands are using this new technique of advertising it looks amazing and amiable when your eye catches such creative things.

Paris-based art director Alexandra Bruel specializes in clay modeling with a background in graphic design and an aptitude for set designing.

She has brought such a creative and eye-catching medium it gives a look of Pop Art using bright colors and impressive imaginative designs that will blow your mind and your eye will stick to the designs.

So far she had worked for many brands like: wired, Wieden and Kennedy, Urban Outfitters and Vogue.

Have a look at http://www.handsomefrank.com/  to see her stuff that will make you stick to the designs

Look out at some of her amazing designs:

                                                              Image Source: http://www.handsomefrank.com/

 Image Source: http://www.handsomefrank.com/

                                                                Image Source: http://www.handsomefrank.com/

                                                                 Image Source: http://www.handsomefrank.com/

                                                                   Image Source: http://www.handsomefrank.com/

Strategies to boost your E-Commerce this Valentines

The week of love has already been started. As everyone is gearing up to celebrate the day of Love i.e. 14^th February in the most romantic manner, the same way e-retailers are grabbing this golden opportunity to boost the sale.

We have come up with a list of interesting strategies that will boost up your e-commerce sales this Valentine’s Day.

Looking to boost your social media this valentine so that audience should catch your offers please visit www.phoenixmedia.in

1.)        Mobile Marketing

It is mandatory to optimize your website and make it more mobile friendly. Remember most of the visitors these days access the internet through their Smartphone’s or Tablets.

Hence, it is important to keep in mind that your web page looks lovely and attractive both in a Smartphone and a Tablet. A website that is not optimized for mobile is bound to stay behind its competitors as far as the sales are concerned.

2.)        Make your keywords related to Love

Whenever we talk about e-commerce web development services, one of the most important considerations is how are you using the keywords related to Valentine’s Day for your product.

For instance: last year, the gift was the main keyword for searching gifting ideas over the net. Using the keyword in the right manner will certainly drive traffic to your website.

3.)        Drop the mail

Believe it or not, all you have to do is announce to your customers the Valentine’s Day offers on the website right in their inbox. It is one of the most proven ways to drive sales as research suggests that.

Once they get these insights, they can creatively recreate the email by including some interesting stuff such as an animated heart, pictures, and personalized messages.

4.)        Valentine’s Day Product Line

Start a limited-time only Valentine’s Day product line, and it doesn’t just have to be cutesy stuff for couples. People will buy gifts for friends, coworkers, family, and other non-romantic people in their lives, so there are plenty of ways to get creative.

  

5.)        Sale for Love

Target your audience by keeping the sale for the love one’s keep sale on the gifts that are mostly purchased on the romantic day.

Attract the customers by giving them the day to express their love easily by gifting and surprising the love one’s.

                            Image Source: http://blog.theprintful.com/

Digital Media that can help Start-ups

Image Source: thewomensorganisation.blogspot.com

Select which type of Digital Media is suitable for your business to reach the target group and increase the growth of business. Are you a start-up and looking for promotion and engaging people to your floor then please register to http://www.phoenixmedia.in/

1.)        Social Media and Networking

Social networking is a great way to share any type of content, whether it is a video advertisement or an informative article.

With the assistance of specialists who use powerful software and expertise to promote web pages and advertising materials on social networks you will be able to attract massive traffic levels before you have even begun ranking highly in the search engines.

In fact, generating a viral effect through social networks is perhaps the best way to generate a significant traffic spike with minimal effort.

2.)        Video production.

Video marketing is a strategy that is often overlooked by small-business owners, probably because they feel it is beyond their budget.

However, having a video advertisement produced that contains all of the key selling points of your business can be a very cost-effective way to promote your business.

Once you've paid for the production/distribution, it could remain usable for many years, bringing ongoing benefits that far outweigh initial investment.

3.)        Press Release

Having a professional press release developed and distributed can be a great way to improve your SEO (search engine optimization) and attract more website visitors.

A link to your website can be added and if it is posted on a news media site with a high PR, that link should have a positive effect on your website's SEO standings.

A well-written press release can be syndicated by other journalists, spreading around the web on other online PR sites.

First Television Commercial of MFCS “Free ke baad First Choice”

Image Source: www.news-pr.in

Mahindra First Choice Services (MFCS) has launched its first ever television commercial titled “Free ke baad First Choice”  it is for the long-month campaign that is close to 10 Crore, created and Executed by The Lonely Cloud Consulting Company, the campaign will run across Television, Outdoor, Print, Radio and online.

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The motive of the campaign is to aware car owners that they have an option after the free car service is over they explained through the ad that during Free service customer is the King for the services of the car and after the period is over the service adviser is the king and let customer shell out their money on the service of parts which is not required at the time.

So, to stop spending extras on not required service parts they have bought this service where you can avail advice, technical, assured quality of service and charge where there is requirement.

Have a look at the advertisement https://youtu.be/tp_QzsD5Z2w

YVS Vijay Kumar, CEO, Mahindra First Choice Services, says, "We are delighted to announce that we have scaled our Multi Brand Organized service network to 100 workshops across 15 states with a robust spare parts and service supply chain. This campaign is to take the unique positioning of “Free ke baad First Choice” MFCS being the destination for car service post free service period."

Commenting on the campaign, Rajan L Narayan, founder and principal consultant, The Lonely Cloud Consulting Company, says, "We understood the concerns and saw an opportunity to create a humorous campaign to address those concerns. The TVC establishes a contrast between the free service period and the paid service period how the behavior of the customer and service advisor (workshop) change towards car maintenance.

Advertising Campaign of 2015

Some 2015 creative campaigns that will catch your eyeball have a look:

           

1.)        Flipkart #Do ThumbThing

As people use their thumb to do almost everything on their mobile, the campaign was named ‘Do ThumbThing’ and emphasized the power of your thumb in each of its content pieces on social media. Interesting visuals called ‘Tiny Thumb Tales’ that illustrate the virtues of thumb shopping anytime, anywhere were shared, while an Instagram contest invited users to dress up their thumb in cool avatars. 

                           Image Source: www.afaqs.com

2.)        Cadbury Silk ‘“Say It with Silk’

For Valentine’s Day, Cadbury Dairy Milk Silk the premium version of Cadbury chocolates strengthened its brand proposition of ‘Say it with Silk’ with yet another creative campaign.

The brand asked fans how they would recreate everyday situations into special Valentine’s Day stories, and created customized doodles illustrating the fan stories.

                          Image Source: www.digitalvidya.com

 

3.)        Ariel #ShareTheLoad

In a smart campaign promoting gender equality, the detergent brand from P&G sought to sensitize men about house chores mainly laundry not being only a woman’s job.

In the first phase, the brand set about asking “Is Laundry only a Woman’s job?” and amplified its reach by roping in celebrities, Dabbawalas of Mumbai and women bloggers to share about this inequality that exists in most homes.

Image Source: www.thehindu.com

4.) Lay’s India “Ye game hi hai taste ka”

Lays India, the official snack partner of the ICC Cricket World Cup 2015 urged fans to enjoy its chips during every cricket match, with a series of quirky videos featuring brand ambassador Ranbir Kapoor

Funny graphics on the TVC characters were shared on social media, while fans were invited to define cricketing terms by using the Lay’s pack or chips creatively. 

        Image Source: media.newindianexpress.com

5.)        Micromax Canvas Selfie

 For the digital launch of the Canvas Selfie or A255 which has a 13MP front and rear camera, Micromax embarked on a selfie-led campaign, which despite being the usual selfie contest tried to make it interesting and informative for its target consumer segment the image conscious social savvy woman.

Image Source: www.gogi.in