Can visit to Phoenix Media Pvt. Ltd. for more updates on such interesting and beautiful ads.
Scantily clad women, or
'formula to get laid', are the two things that come to a consumer's mind when
he thinks about most of the deodorant brands. The reason for such thoughts is
the sensuous advertising that has followed around deo brands for years where
the product is shown as a medium for guys to find girls for dating or having
sex. However, Fogg Deo, a product from Vini Cosmetics, attempted to break the
stereotype communication with its campaign 'Kya Chal Raha Hai, Fogg Chal Raha
Hai'. The messaging has been such a hit that it has gone into consumers' lingo
and people use it every now and then in their daily conversations. The brand
has now upped its ante and is attempting to take the deodorant communication to
next level by moving on from humor to storytelling format.
Here the ads have a look:
Smelling Good is not a new
category and the target audience for Fogg is still the youth. "We believe
that if the brand is able to keep itself youthful, it will be able to target a
larger section of the society. The campaign might also help it get new
consumers who have not tried Fogg yet," add Shoor and Talreja.
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