Amazon, another leader
in the Indian e-commerce space, is also strengthening its fashion and lifestyle
arm in order to outstretch its presence and woo more and more customers. The
US-based e-commerce platform has rolled out two separate campaigns for its
fashion and lifestyle vertical.
For updates you can register to Phoenix Media Pvt. Ltd. such interesting news of advertising.
The first campaign, #CitizensofFashion, is designed by Ogilvy and Mather Bangalore whereas the second initiative,
#AdjustNoMore, is the creation of Orchard Advertising. The two - one after the other - campaigns clearly hint towards
Amazon's big plans for this particular space.
The campaign is all about
fashion watch the advertisement below:
1.)
Powered Packed
Promotion
2.)
AdjustNoMore
While narrating the idea behind
#AdjustNoMore, an Amazon India spokesperson says, "The campaign
#AdjustNoMore is about doing away with alternatives as Amazon.in has a wide
range of products which are available at the click of a button, with quick
delivery options. Our campaign takes a look at everyday situations in an Indian
consumer's life and the customer's intrinsic responses to these situations."
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