Hundreds of ads are released on T.V channels
and other mediums but there are few advertisements that are watched by viewers
and remained as memories in the mind.
Looking for that sort of advertisements that
people memorize after watching it please visit http://www.phoenixmedia.in/
Therefore in order to
persuade people, advertisers try to create ad so that it propels the target
audience. So as to make commercial a success it should have at least one
ingredient out of social message, informative content with humor and an
emotional appeal. Along with comprehensive social media strategy is
also essential to take up your ad to large target audience.
1.)
Bournavita- Tyari jeet ki
This ad is completely an emotional appeal where a story
of a mother and son relationship is designed in the most amazing way.
Where a mother teach his son that hurdles are there in
life but we have to fight from them and she also feels the same pain as her son
is going through.
She makes him practice even in that pain to win his
competition.
This advertisement shows that eat bourn vita and become
strong which completely relates to the product “Bourn vita”
So, far this ad is been viewed by millions.
2.)
TBZ-Shoes
This ad has touched and won millions of heart it simply
shows the ceremony or ritual of a wedding that normally took place in every
wedding by hiding the shoes that is a ritual in Indian Weddings.
Through this story line of advertisement the product had
made full use of shoes of which this advertisement is made for.
3.)
Feviquick- Todo nahi Jodo
Feviquick has come up with the most sensitive issue of
India and Pakistan by showing their product advertisement.
This ad is based on the daily meeting of army at Wagah
Border where daily Pakistan army shows the parade to visitors.
4.)
Coca-Cola TVC
Coca-Cola has taken the Bidaai theme of arrange marriage where two people does not know
each other properly and through the product ad they show that how you can start
a relationship by knowing each other’s likes and dislikes.
This ad has given a message as well that starting the new
journey together then you should know each other and understand each other.
5.)
Havells-Wires that don’t catch fire
This advertisement has beautifully portrayed the story of
a father and daughter who brings food for her father and as usual his father
busy with the work so she ties the lunch box with a wire and hang it over the
tree branch over fire so that food remains hot till he is working.
This advertisement shows the quality of wire that they
want to show “Wires that don’t catch fire”




