“Fashion has no bars”
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Red Lotus an apparel brand has rolled out a digital campaign titled Mazhavil (Rainbow).
Red Lotus an apparel brand has rolled out a digital campaign titled Mazhavil (Rainbow).
After HUL’s campaign “Brook bond red label”,
Lenskart and Vithu the women’s safety app now Red Lotus have came up with the
transgender campaign.
These ads will break the taboos on
transgender because ads are the most influencing medium for the audience they
accept what they see. This is a unique and awesome idea to make them the part
of the community.
According to sources Sharmila Nair says: "When
we thought about this campaign, it was not only for transgender, but for
everyone. We portrayed them as normal people, and that was the main idea behind
this campaign."
Enjoy the video below:
“Love
and fashion has no bars” break the taboos we all have rights to live with equal
respect and love in the society.
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