These models are winning hearts of millions: Red Lotus an apparel brand

“Fashion has no bars”

Phoenix

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Red Lotus an apparel brand has rolled out a digital campaign titled Mazhavil (Rainbow).

After HUL’s campaign “Brook bond red label”, Lenskart and Vithu the women’s safety app now Red Lotus have came up with the transgender campaign.

These ads will break the taboos on transgender because ads are the most influencing medium for the audience they accept what they see. This is a unique and awesome idea to make them the part of the community.

According to sources Sharmila Nair says: "When we thought about this campaign, it was not only for transgender, but for everyone. We portrayed them as normal people, and that was the main idea behind this campaign."

Enjoy the video below:

https://www.facebook.com/1674152769483559/videos/1770304196535082/

“Love and fashion has no bars” break the taboos we all have rights to live with equal respect and love in the society.

“Break the taboos and fly free”

TATA to infiltrate in E-Commerce

“E-Commerce just one click away”

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The well known Tata Group owns offline chains- Westside, Landmark and Croma is now leading their hand in Online marketing with the name Tata Cliq. From 27^th May, 2016 count one more e-commerce site on your tips to purchase.

The third one to compete with the two giants Snapdeal and Flipkart is all on the way to head both the brands.

Tata Cliq will render Electronics, Apparel and footwear products in the beginning and have plans to expand in different categories in the upcoming months.

Tata Group is not the only conglomerate to step down in E-Commerce Industry prior to this Aditya Birla Group launched a new fashion store online in 2015: this trend is followed by Reliance Industries who opened their online fashion store last month only.

Now brands are stepping their hands in E-Commerce industry to expand and make it easy for users to view and buy online.

“E-Commerce solution for Workaholics”

Freecharge on whatsapp: “Chat N Pay”

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Using freecharge and whatsapp both and tired of minimizing one another? Then this is for you.

Now relax from minimizing your apps Freecharge has decided to collaborate with Whatsapp in which Whatsapp users will have a feature from where the user can send and receive money.

This is the convenient way for users to operate; this “chats n pay” initiative will make payment easier for users.

Users have to simply go to freecharge on whatsapp menu, click enable in the accessibility settings, open whatsapp, type in the amount followed by FC, and choose from send, request or recharge money options.

Govind Rajan, COO, FreeCharge mentioned in a conversation with Indiainfoline that social payments is great for customer experience and also works towards building habit commerce and behavior change. He was quoted stating that by enabling customers to pay via WhatsApp, they have taken social payments to the next level.

 “Nice initiative for user’s convenience “chat n pay” instant.”

Instagram remoulds its Logo

“The colorful and vibrant Logo alike its audience”

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Are you using Instagram? Or like to be clicked? Then this seems to be important for you.

Everyone’s favorite social medium Instagram is all set to launch the new appearance of its Logo which is colorful and vibrant just like the life of its audience.

As usual Instagram keeps on rolling out new features for its audiences and keeps updating this time they have rolled out the new appearance of its logo.

The old logo of Instagram has a camera that clearly signifies the social medium to post photos and videos after stepping into the world of Instagram.

The old logo of Instagram has got much love and affection from its audience which Instagram expects for the new logo from the audience.

“If appearance is king then affection is queen”

Advertise in creative way

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Remember your Childhood days? When you was a child did you like playing with clay, I’m sure in your childhood you have made many things using clay.

Please visit or register to http://www.phoenixmedia.in/ want to be updated with such creative and colorful ways.

Now you can see that clay in the advertisement yes, a new way to advertise really creative “Clay Modeling” many brands are using this new technique of advertising it looks amazing and amiable when your eye catches such creative things.

Paris-based art director Alexandra Bruel specializes in clay modeling with a background in graphic design and an aptitude for set designing.

She has brought such a creative and eye-catching medium it gives a look of Pop Art using bright colors and impressive imaginative designs that will blow your mind and your eye will stick to the designs.

So far she had worked for many brands like: wired, Wieden and Kennedy, Urban Outfitters and Vogue.

Have a look at http://www.handsomefrank.com/  to see her stuff that will make you stick to the designs

Look out at some of her amazing designs:

                                                                 Image Source: http://www.handsomefrank.com/

                                                              Image Source: http://www.handsomefrank.com/

                                                                Image Source: http://www.handsomefrank.com/

                                                                 Image Source: http://www.handsomefrank.com/

                                                                   Image Source: http://www.handsomefrank.com/

Actions are louder than words: Mother’s Day

“Love at first sight, we are in love since we have opened our eyes and saw her”

Hi to all, here I’m back again with something touchy or can say emotional piece for you all, before reading please visit or register to http://www.phoenixmedia.in/ because you will be able to get the stuff to read more.

I was just reading articles that children had wrote or letters in which they have poured love to their mother, so I was thinking that there would be so many people who would have not been able to express their feelings to their MOM whose a role model, a fighter, a lover or a teacher to children.

Yesterday, was mother’s day many people have expressed their love in many different forms, Right?? The way you want to express some by writing letters, by posting photos, by making up their status on whatsapp, gifting something or the another to their mother, on a same hand there are people who are not able to express their feelings due to any reason to their mother who gave them this life to be able to stand, talk, and fit in the society we are living in today so it happens many time.

But it’s never late, you still have time to express it with your little actions that your mother expect from you to do. Every day is mother’s day you can express your feelings to her because actions are louder than words.

“Express your feelings and make her feel you still need her”

Radio Nasha107.2 FM

Missing 70’s 80’s and 90’s songs those days of old classic music and the memories that are connected with them of your school and college life, rejoice those moments again with HT Media new radio station Nasha 107.2 where all old songs will be on air to enjoy those moments that are connected with these songs.

To get the relevant information please visit http://www.phoenixmedia.in/ get connect and enjoy the joyful information.

HT Media has earlier launched Fever 104 FM in October 2006, across the five metros of Delhi, Mumbai, Bengaluru, Chennai and Kolkata.

The company plans to segment the radio-listening market into two distinct spaces - Radio Nasha 107.2 FM that will play retro music, and the existing Fever 104 FM that plays contemporary Bollywood music. The two differentiated radio stations will provide advertisers a choice of two different sets of audiences.

Feeling awesome and recollecting those memories to enjoy them again with old classic songs.

                                                                     “Old is Gold” 

Advertisements that will blow your mind

Here are some ads that are designed beautifully and conveys clarion message according to their brands.

Advertising of brand leaves an impression on customers’ memory which makes your brand on the top of the list. Conveying Public Service Message i.e. PSM leaves memorable and positive effect on audience that upgrades the brand level in public.

Are you looking forward to advertise your brand and make it reach everyone then what are you waiting for? Hurry!! Visit http://www.phoenixmedia.in/ it will offer reasonable charges and provides all advertising services.

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