How to select platform for Advertisement

Thinking to advertise but don’t know which will be the best medium to advertise…

Don’t think much read and note down the merits and demerits of the platform:-

Want solutions for such questions then visit http://www.phoenixmedia.in/  will give you each and every answer in Digital Marketing.

1.)        Facebook

It is the largest social network with more than 1 billion users more than 50% people use facebook to advertise their services because it has mass reach within short time.

Merits

·       It allows you to advertise or reach to diverse group through one platform in geographical, religion or demographical.

·       Like you want to target the youth group from 21-35 then you can easily reach this group through Facebook.

·       You can directly target the audience you are searching for and let them know about what services you have for them

        Demerits 

·       The click-through-rate is typically much lower than a paid ad triggered by a search query on Google, Yahoo or Bing. Facebook users aren’t actively seeking your product or service.

·         If you are targeting a small user base, then you will need to constantly switch up your ad copy and images to avoid ad fatigue.

2.)        Google Ad Words

This is the most popular pay-per-click; google is the largest search engine on which when you advertise will be benefit for you more and more audience will reach your advertisement.

Merit

·      Google gets large number of visitors, that will access you as well when they will search for services and products then it will help you because it will increase your traffic for services and products.

             Demerit

·       Clicks can be expensive because comparatively you will get expensive adwords to advertise on google.

3.)        Yahoo!!

It is the best platform to advertise it also has mass reach yahoo is also access by many people.

Merits

·       Keywords that are quite expensive on AdWords will typically be much more affordable on the Yahoo! Bing Network.

·       It is like you put a question on it and you will get answer from many on it there are many people who are answering your question.

               Demerits

·      In comparison to google adword it has lower search volume.

·        Since the search volume is fairly low, it can be hard to grow some campaigns the same way you can on AdWords.