Monday, 25 April 2016

How to select platform for Advertisement

Thinking to advertise but don’t know which will be the best medium to advertise…
Don’t think much read and note down the merits and demerits of the platform:-

Want solutions for such questions then visit http://www.phoenixmedia.in/  will give you each and every answer in Digital Marketing.

1.)        Facebook

It is the largest social network with more than 1 billion users more than 50% people use facebook to advertise their services because it has mass reach within short time.


Merits

·       It allows you to advertise or reach to diverse group through one platform in geographical, religion or demographical.

·       Like you want to target the youth group from 21-35 then you can easily reach this group through Facebook.

·       You can directly target the audience you are searching for and let them know about what services you have for them

        Demerits 

·       The click-through-rate is typically much lower than a paid ad triggered by a search query on Google, Yahoo or Bing. Facebook users aren’t actively seeking your product or service.

·         If you are targeting a small user base, then you will need to constantly switch up your ad copy and images to avoid ad fatigue.


2.)        Google Ad Words

This is the most popular pay-per-click; google is the largest search engine on which when you advertise will be benefit for you more and more audience will reach your advertisement.

Merit

·      Google gets large number of visitors, that will access you as well when they will search for services and products then it will help you because it will increase your traffic for services and products.

             Demerit

·       Clicks can be expensive because comparatively you will get expensive adwords to advertise on google.




3.)        Yahoo!!

It is the best platform to advertise it also has mass reach yahoo is also access by many people.


Merits

·       Keywords that are quite expensive on AdWords will typically be much more affordable on the Yahoo! Bing Network.

·       It is like you put a question on it and you will get answer from many on it there are many people who are answering your question.

               Demerits
·      In comparison to google adword it has lower search volume.

·        Since the search volume is fairly low, it can be hard to grow some campaigns the same way you can on AdWords.


Thursday, 21 April 2016

Social Media old version ads

Have you ever thought that what would our social sites have looked if they were established let’s say in 18th centaury!!


Let’s have a look at the advertisement in the form of that century this is very interesting.. have a look.. and to be updated with such amazing advertisements..Stay tuned to http://www.phoenixmedia.in/





                                                                                                  Image Source: historyundusted.wordpress.com





                                                                                                     Image Source: historyundusted.wordpress.com




                                                 
                                                             Image Source: designmodo.com




                                                                                                                       Image Source: pelfind.net



Monday, 18 April 2016

Some coolest Print Ads

Here are some cool ads which will blow your mind check out below and to get the fun please visit http://www.phoenixmedia.in/ or can also register to the same address.


                                     Image Source: slodive.com



                                      Image Source: backontwowheels.blogspot.com



                                                            Image Source: www.taringa.net



                                                                              Image Source: www.creativebloq.com



                                                         Image Source: www.pinterest.com





Thursday, 14 April 2016

Enjoy the past and present episodes only on VOOT


Please visit http://www.phoenixmedia.in/ to get similar updates on new innovations.
Do you like Drama? And love to watch the past episodes repeatedly then here you go Viacom 18 Network heard your heart voice by inventing VOOT application where you can watch the present and past episodes of Serials.

You can watch all the MTV and Colors TV shows on Voot. Interestingly, not just the current serials, you get to watch all the past serials as well. So, if you are eager to check what happened in Bigg Boss 7 and simply want to watch the entire series all over again, Voot obliges with the same.

Hindi, English, Bangla, Marathi, Gujarati, and Kannada, You can watch content in these 6 languages on Voot. However, you will have to select the language options (in Settings) to watch serials in other languages apart from English and Hindi as the content of other languages are hidden.


This application is best for show viewers who want to watch the favorite episodes repeatedly.

Saturday, 2 April 2016

Emoji Fever: Pepsi launched #PepsiMoji



Please visit http://www.phoenixmedia.in/ to know more about interesting facts and cherish your mood with an Emoji Pepsi!!

This is something really very interesting; Pepsi is here according to your mood.

In one of its latest endeavors, Pepsi has launched its global #PepsiMojicampaign in India with 'Jaisa Mood, Waisi Pepsi.' It is aimed at sparking conversations among youth with the global language of emojis.

For Indian consumers, the brand has made available 38 PepsiMoji designs. Of these, eight designs reflect the unique nature of India and the Indian consumer - from the traditionally turbaned man, the quintessential lunch dabba and popular snacks like dosas and samosas, to musical instrument Tabla and celebrities like Virat Kohli and Ranbir Kapoor.

Here are some videos enjoy and set your mood and get a Pepsi according to your mood!!