Planning to promote your blog on Social Media

Each time you spend great deal valuable time for creating resourceful content for the blog.

You must have also done some research before you have came to the point and started writing an article with links and optimized it for SEO, but still your blog is not getting attraction that you want. For best SEO you can visit http://www.phoenixmedia.in/ to make your website ranking higher and visible to people when they type in search bar.

Nowadays, there are only a handful of people who are not on social media. You might not be on all the social media platforms, but you are probably committed to a platform of your choice. Whether it is Instagram, for the visual lovers, or Twitter, for the short but sweet messages, there is a place to suit us all.

Some tips that might help your blog to have good reach:-

1.)        Timings

Post your content at that time when you hope large number of people gets active on social sites it will help to grab audience to blog.

If you are looking to find out when your Facebook fans are going to be on Facebook, you can look directly into the Facebook Insight section of your business page. Once you’re in there, you can click on ‘Posts’ to find out when your fans are usually online.

 Better yet, if you have a Buffer account, Follower wonk allows you to sync these times to your Buffer account. This way, you are publishing at the hours your followers are the most active.

2.)        Share on different platforms

When you write a blog post your blogs on different platforms so that your audience can reach your post from any platform and what you want to say and want people to know it gets fulfilled.

You want to find relevant groups that will be interested in your blog topic. If you are writing an article on social media marketing, you would look into LinkedIn groups and Google+ communities that are interested in the topic.

Simply search the topic or term that relates to your blog and join the group or community. There are lots of groups available, but choose the one most relevant to your business.

I would choose a group or community that you can continue to come back and gain knowledge or share additional articles.

3.)        Paid campaigns

Good option you can use paid campaigns through which you will get good engagement for blogs they will promote it on high level which will make your blog reach masses.

What’s great about paid campaigns is that you can decide which post you want to promote on social media.

In addition, you can target your blog post to specific individuals based on their demographics, events, behaviors, and interest. This way, you can target individuals that are the most relevant and interested in the post that you are promoting.  

When you are deciding which post to spend your ad money on, you want to choose the one that will generate the most engagement and conversation.

Parachute says #KhulKeKheloHoli

It does not matter how old are you, what matters is colors, water, gujiya, thandai, bhang and dance that all matters.

Please visit http://www.phoenixmedia.in/ the world of colors and creativity this holi.

Grab that pipes and spray the color water on each other to celebrate the colorful day with utmost energy. The ad is set at an old age home, where the celebration has not yet kick started. Everybody is getting ready for Holi, people are oiling their hair, packets of colors and boxes of sweets are being set up on table but there seems something missing.

Have you forgotten how to celebrate the festival of colors?

This ad will let you know and tickle the same enthusiasm in you this holi.

Have a look at the video

https://youtu.be/gPMjKIUNGDI

“Celebrate the day and get drenched into the colors of happiness, Happy Holi!!”

Expand your business through Instagram

Please visit http://www.phoenixmedia.in/ or can register also to know such amazing things in the world of advertising, will be waiting to welcome you.

First and the most important thing to know is are you active on Social Media Platforms? How much do you use Social Networking sites on daily basis?

As today there are agencies that can handle your different accounts and increase your reach.

Here we will know that how can we increase our business through Instagram.

1.)        Be Active

This is the most important point that should be in mind when you think to expand your business through Instagram or any SNS.

Make yourself more active on Instagram and try to engage more followers.

2.)        Use Hash tags

Use renowned hashtag that are mostly searched so that your post is on the top in search.

The hashtag such as: LikeforLike, Followback etc.

But do not use more than four to five hashtag on the post because it makes the negative image of the brand.

3.)        Expand your Audience.

It is very important to expand the reach and connect with large number of audience to reach more people.

Attract consumers through social networks; be interactive with the audience so that they can build the trust on the Brand.

4.)        Build Anticipation

Try to keep your audience interest by asking questions, by keeping Contest and engage people to take part in the games which will help your audience to be interested in your post and make them to read your post which will let them to show interest in the brand.

5.)        Create Video

Instagram video is different way to expand the business make the brand video that have information about your brand and upload it on the Instagram so that audience come to know about the functioning of the brand and what is all about your company.

These are some of the points that can be kept in mind if you are thinking to expand your business through Instagram. Do you have any further suggestions to add on? If yes then feel free to share your suggestions.

How to make ads Effective

Advertisement is main factor whether it is a Big Boom or a start-up advertisement is required to make it visible to others. Advertisements are the first impression of the company because mostly people focus on the products due to the ads which are made. If audience found them catchy they pay attention towards that products and the company.

Planning to have an upgraded logo or website then what can be better than http://www.phoenixmedia.in/ works as creators and gives a professional work.

Here are some of the tips on which you can pay attention on:

1.)        Develop the message

Having a clear message in mind is imperative when making print advertising designs that are effective. Consider the message you want to share and how you plan to convey it once you are ready to move forward.

Brainstorm the sole message and purpose of each individual print ad you have in mind and what you hope the reader or potential customer takes away from each ad themselves.

The purpose behind your advertisement should be reflective, audience should understand the concept that the advertisement is about and what the brand or company wants to convey through the advertisement.

2.)        Upgrade the Logo

Having an updated logo is not only a way to stand out as a modern brand, but it is also a way for others to easily remember your brand and what it represents once they are familiarized with your products, services or the content you have available.

Make sure that your logo should have only minor changes and not a complete makeover because the essence of logo should not be demolished because your logo is only your identity which cannot be lost.

3.)        Graphics OR Photos

Determining whether you want to use graphics, photos or even both within your next print advertising design is also a decision to consider before printing any designs live.

Graphics that are in vector format are highly recommended for modern, fun and entertaining advertisements.

Using photographs of individuals and other objects can help to set the tone and mood of an advertisement while sending a direct and specific message.

To find more ideas and to gather inspiration, review magazines, books and online communities dedicated to advertising design over the years and even today.

4.)        Connect to your Audience

Ensure your advertisement is able to relate to the audience or demographic you are trying to reach. It is important to create ads in locations where they are relevant to individuals who may have a genuine interest in your brand or the products and services you have to offer.

5.)        Call to Action

Incorporating a call to action within print advertising design is a way to generate leads and to gain potential long-time followers and fans of your brand or company.

Adding a call to action can be done by providing a bar code for Smartphone’s and even implementing a URL for your website so others are aware of how to go about learning more regarding your brand or business and what to has to offer.

There is something on which these two countries agree: Nestle

Please visit http://www.phoenixmedia.in/ to know about such interesting ads and if you are ad freak then register to the site, we will be waiting to welcome you there.

These two countries India and Pakistan may do not agree in issues from Politics to Cricket but nestle had brought something that these two countries have to settle down on.

Here is the ad of Nestle featuring Woman tennis player Sania Mirza and Shoaib Malik Pakistani cricketer, who disagree with each other on everything ranging from sweets to music but their agreement on one thing that is Nestle Everyday which they both agree that it is best choice for making a perfect cup of tea.

Nestle through the ad has shown that there is possibility for both countries to agree on such matters that can demolish the grievances and issues between the countries.

This is most common topic to make TVC on but the way they directed the story line was amazing and a message to both Indian and Pakistani audiences.

Enjoy the cute but informative argument between them here:

https://youtu.be/hi5TfqXrplM

Need any improvement in Digital Advertising

“Digital Marketing is one that is cheapest and a platform to connect with people easily and target your group at large.”

So, let’s see that how much are consumer’s satisfied from the platforms that Digital Marketing provides to the audience to connect.

1.)        How Digital Channel makes a difference.

The advent of Digital Channel has changed the way consumers communicate and search for products and service information.

Nearly 65% of the social media users go Digital when seeking consumer rating 62% does so for consumer reviews, and half routinely visit company website.

Two different levels at what Digital Media does promotions:

·       One focuses on interactions via forums, blogs and social networks.

·       The other consists of rich communities, where consumers can crowd-source their questions with highly engaged brand promoters.

To know more about the offers of channel in Digital marketing you can visit http://www.phoenixmedia.in/ there are interesting offers of which you can avail benefits.

2.)        Higher Satisfaction at Lower Cost.

Digital Marketing has given the platform to audience where they have to invest less and avail its benefits at most.

Not in just form of Lower cost, they also achieve enhanced customer satisfaction, richer differentiation, and higher brand advocacy.

Lower Cost: the cost reduction potential is relatively straightforward, while traditional methods such as: mail, e-mail. The costs of digital approaches are estimated to be significantly lower.

Higher Satisfaction: The higher customer satisfaction provided by digital service journeys may be more counterintuitive. However who have started and ended their journey through digital channels reported that their satisfaction was 19% points higher than that of the “traditionalist”. These results are clear evidence that a purely digital journey drives higher customer satisfaction.

3.)        Feedback

Whether customers are satisfied or dissatisfied with your business, any feedback they provide about their experience or the products and services they can help you with your marketing strategy.

You will be able to know about your business progress step by step through the feedbacks of the audience. It has enabled you to improve your business at every stage and early benefits from the business.

In digital marketing you can get feedbacks quickly through your audience even you can stay in touch with them.

Like you made a forum of Feedback and you have their details then you can keep them stay tuned to you through whom you will be able to know from time to time that are they still connected to your services and products.

4.)        Reference

Feedback is the form of solicited or unsolicited detailed praise, whereas Reference is a valuable marketing tool that can help you to attract new customers, retain current customers and build your reputation.

Shoppers often actively research several e-businesses, products and services online before making a purchase.

Testimonials posted as reviews on your website, partner sites and in e-newsletters, act as referrals that outline reasons why shoppers can trust your business. 

5.)        Valuable

Another way that comes is that Customers use the Internet to search for content such as general information, instruction guides or tips that they consider interesting or valuable. They often base their buying decisions on what they find.

Valuable content results in positive advertising as customers share positive content-related experiences with others.

It can also increase loyalty as customers start to see you as an expert about industry-related topics. Small e-business owners distribute valuable content in a wide variety of ways including via e-newsletters, articles, videos, webinars, chats, live online events, social networks and forums. So, Digital Marketing provides you a Valuable platform to exchange your views on any industry and topics.

“These are some points that show Digital Marketing benefits are availed by many people the point comes here is that are you satisfied by Digital Marketing.”

This women’s Day: Be a change and make the change

Women’s day a special day for Women’s, we keep tariffs free for them, take out special offers to increase our sale, but have we ever thought to give them a new way to success, have we ever tried to make them feel that they can make success and make some change.

Please visit http://www.phoenixmedia.in/ to make the change and be the change through brilliant and amazing storyline for the advertisement.

Come let’s make this day better for them, make everyday women’s day some have thought to give new ways and change the conversation make a change in this normal routine.

Let’s have a look what these TVC’s want to say and change, beautiful advertisement story line by those who have given a thought for them as a new change apart from these offers and special treatment a new way to their success.

A beautiful TVC by Titan Raga what is right is right, who does not want you to stand do not make their demand to stand.

https://youtu.be/zXRobOjVI9s

 This will make understand that women should not marry because of any reason marry when the right time comes and you are ready.

https://youtu.be/iRAs4hYbFJg

Make a change and break the bias, this ad will make you think that believe in the strength of Women they can also be the success.

https://youtu.be/5AIZ-noPsqs

Advantages of Social Media

Social media is growing day by day everyone is getting engage to social media by coming on different platforms to reach audience and make themselves visible to people. It is a good approach to reach people and promote the organization.

To make your reach high on social media and to make your websites responsive please visit http://www.phoenixmedia.in/  is an advertising agency that would help you increase your reach and engage more audience to your site.

How it will benefit your organization:

1.)        Social Media helps you to know your audience.

For businesses in any industry, the key to success knows your audience. Social media makes this possible, and easier to accomplish than ever.

With tools like Facebook Insights in Hoot suite you can learn the dominant languages spoken among your social media audience, as well as their age and gender. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.

                                       Image Source: sproutsocial.com

2.)        It attracts customers

Social media can be a good way of attracting new customers. For example, when considering social media campaigns, you could try to attract followers with promotions or giveaways.

 Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience.

For example, if you want to send out a post to people who speak Spanish, geo-targeting is an easy and effective way to do it.

                                                             Image Source: blogs.constantcontact.com

3.)        It allows you to have Instant feedbacks

 If you launch a new product and share it on social media, you’ll instantly learn what your customers think of it.

Another way to gain customer perspective with social media is by learning how they use your product; brands often base new products or services on their customers’ original ideas.

4.)        Generates Revenue

The most obvious opportunity is to generate revenue. This can be done through building a community or advertising your products or services within the social media platform.

If you choose to advertise in social media, the ads can either link back to your business' social media page or sometimes to your website. This can mean that you're able to benefit from social media without needing to have a channel.

5.)        Brand Awareness

Social media for business has allowed companies to increase brand awareness and reach of their brand at little to no cost. The costs associated with these strategies are a lot higher with traditional advertising methods. 

If you already have an established brand, social media might be an opportunity to further develop your brand and give your business a voice.

How to use Digital Advertising

Digital advertising is a way to let your product out from a house to world.

In today’s scenario the trends changes very fast because the digital-media landscape changes constantly, it’s important to keep up with current trends and to politely change with the times.

Try http://www.phoenixmedia.in/ to advertise your products and services so that you are not left behind in this modern era of Brands using different approaches to target audience and gain their trust.

Digital advertising is used more frequently by marketers where they emphasis on content to promote products and services to reach their target audience.

1.)   Paid advertising

In today’s generation people think that digital had made it easy to advertise by themselves but you cannot take that risk advertise because it will not be worthy as a professional will provide you.

Like http://www.phoenixmedia.in/ is an agency that provide professional work which attracts audience and bring traffic to the site.

Doing social advertisement by yourself is good but if you will take professional work that will affect more to your business.

2.) Mobile friendly ads

If you will pay attention to today’s scenario it will be more effective because mobile phone is the prime target for strategy build ups that they design their promoting strategy according to new trends that are evoked in 2016.

Not having a mobile friendly website can lead to problems when navigating a website which leads the user to find a comparable site that is mobile friendly.

Companies without mobile friendly websites can lose customers to the competition for that reason alone.

3.)  Alternative Methods

Try and use different ideas for the promotion like use images or visuals for one post and then content for another post, be creative for every post that can increase your reach and audience stop to look at your post.

If alternative methods are used they will help you to increase traffic and will increase curiosity amongst people to wait for the new post to see what will be the change or anything new in that post.

By taking this approach, you can entertain, educate, and gain loyalty as you connect with your target audience.

4.) Video advertisement

Video clips are in these days especially the story telling concept is used mostly to advertise.

But those should be small to avoid distraction because long time advertisement distracts audience and they feel annoying to watch them. The long time advertisements work rarely in market that too who have much experience of video ads and can retain interest of audience in video.

Try some tips for Digital Advertising which may bring some change that you want for your business and share your experience of these tips in the comment section below.